Websites that create Connection
And perfect clients
It would be nice if you and your colleagues like your website. But that's not really its purpose.
Your opinion, whilst interesting, is irrelevant.
You're not trying to attract accountants, you're trying to attract your perfect clients!
So how can anyone create your website until they understand your perfect clients, inside out?
But that takes time and hard work.
Work to understand you and your values.Understand the people that 'get you' and those that don't.
Understand their struggles, the problems you help them solve and their secret language.
Tom had already built and sold a successful practice. So when he created 7 Goals it was always going to run on his terms.
Tom only works with clients that he likes and that value him
Patrick spent hours listening to Tom's vision to understand his world view and the people he wanted to help.
Eventually, they talked about the website. The end result backed up Tom's story and his beliefs:
"I had a very clear idea about what I wanted that website to look like. We ended up with something completely different."
"The feedback I've had is that it really reflects their (Tom's perfect clients') pain.