And attract your perfect clients
Tom had already built and sold a successful practice. So when he created 7 Goals it was always going to run on his terms.
Tom only works with clients that he likes and that value him
Patrick spent hours listening to Tom's vision to understand his world view and the people he wanted to help.
Eventually, they talked about the website. The end result backed up Tom's story and his beliefs:
"I had a very clear idea about what I wanted that website to look like. We ended up with something completely different."
"The feedback I've had is that it really reflects their (Tom's perfect clients') pain.