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Call us now on - 

+1 (509) 210 067

ku.oc.tneilctcefrep%40kcirtap

Call us now on - 

+1 (509) 210 067

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Client Stories

Our perfect clients tell their stories and reveal their numbers

£65,000 in perfect clients, over 3-months!

Forget Facebook friends and LinkedIn connections, we measure success by money on your bank account.
Andrew attracted 4 perfect clients over 3-months through the system - average fee: £16,000+ 

Illustration

Helping AVN grow their membership

After seeing the results his members achieved working with Patrick, Shane Lukas started working with us to grow his membership. It wasn't an easy decision. He was worried about losing control and how the association might be represented.
The result though, is 5 times more telephone appointments, per month with potential members than were previously generated inhouse! And "the quality is so much better" because they're qualified as a good fit and interested.
Watch Shane explain that he was also supported by Patrick mapping out every single stage of the member attraction process. This included 1-to-1 coaching on the telephone calls Shane makes with potential members.
The result is AVN's marketing investment per new member attracted has "improved beyond recognition".

New Business Coaching

Tom thought he was pretty good at selling accountancy services. After all, he had already built a successful practice from scratch.
But as Tom has learnt, the best way to attract new clients is to stop selling and focus on understanding and helping. An incredible thing happens when your focus changes from 'win the business' to 'can I help this client?'
As you stop chasing, the dynamics shift and prospects, slowly start walking towards you!Hear Tom explain the magnetic energy created from doing the right thing for the client.
Tom explains the transformative effect new revenue generation coaching has had on him and his bank balance.

One problem after another......

When we first met with the partners at Wells Richardson they told us they lacked the work to keep their team busy.
Their options: redundancies or increase the workload. Being the wonderful people they are and having such a close-knit team, they wouldn't contemplate layoffs.
During our first meeting, they told me: "you've got your work cut out today, you're the third or fourth marketing agency sitting there making promises."
Fast forward 3 years and the team have a new problem: recruiting new team members to keep up with the additional workload!


Escaping downward fee pressure

For years Jackie Hooper from JDH Accountancy in South Wales resisted increasing her fees. Then in 2019, she took the plunge and upped the fees for existing and new clients.
Although she lost a couple of small clients, the major impact was in attracting new business. The practice was used to winning the vast majority of clients it put proposals to. But now Jackie was hearing: "we've decided to go with someone cheaper!
So wisely Jackie decided to focus the practice on attracting more of those high value, high margin joy to work with clients.
Yet she was unsure of how to position the practice to attract the firm's perfect clients. So we interviewed a dozen of her diamonds to help her understand and articulate why they love working with her and "don't care if she doubled her fees." - Seriously, that's a direct quote!  

Website designed by Perfect Client Attraction reviewed by Jeffrey Shaw

Beyond doubt, the best best book I read in 2019 to help accountants attract their perfect clients, was Jeffrey Shaw's Lingo, Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.
In February this year, Jeffrey joined me for an episode of our soon to be released Practice Prophets podcast.
Here you can see him reviewing the first website we've designed, built and written for an accountant: Tom Smith's 7 Goals.