How to stand out in a sea of sameness
when all firms look and sound the same,
it doesn't matter how good you are
Do you stand apart from your competitors?
Or are you "different" like every other practice?
"Leading firm"
How many of these claims do you make?
(Google found results)
Accountants followed by:
high technical standards..................8,010mwe are different.................................6,450munique approach................................5,170mtraditional values.................................629mleading firm...........................................610mfor SMEs.................................................199mpassionate about...................................134mtailored service......................................134mexpert advice..........................................107m
without a clear, easy to demonstrate, competitive advantage.....
you're destined to work with...
ask yourself
If you swapped the logo on your website with a competitor's,
would anyone notice?
You don't know what makes you irresistible to your perfect clients.
You deliver the service, you don't experience it.
You can't read the label from inside the bottle.
so, how can you attract the angels, repel the demons and become the only logical choice for your perfect clients?
“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
Marcus Tullius Cicero
Websites for accountants
position your practice around your perfect clients' problems, emotions and aspirations
they'll only listen to you when they feel you...
...understand them
The reason they want you to fit in
is that once you do,
they can ignore you.
Seth Godin
Calling the courageous
It's time to make a stand, plant your flag and break free tohigh value, high margin, and joy to work with clients.
No more being lukewarm to many be red hot to your chosen, perfect few.