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Do you stand apart from your competitors?
Or are you "different" like every other practice?
How many of these claims do you make?
(Google found results, June 2022)
Accountants followed by:
high technical standards..................8,010mwe are different.................................6,450munique approach................................5,170mtraditional values.................................629mleading firm...........................................610mfor SMEs.................................................199mpassionate about...................................134mtailored service......................................134mexpert advice..........................................107m
without a clear, easy to demonstrate, competitive advantage.....
so, how can you attract the angels, repel the demons and become the only logical choice for your perfect clients?
Marcus Tullius Cicero
position your practice around your perfect clients' problems, emotions and aspirations
they'll only listen to you when they feel you...
Help you to see yourself as others, your perfect clients see you
Dig deep to unearth your stardust
Make you incomparable, indispensable and irreplaceable
Identify your perfect client DNA
Ask annoying questions
Skin deep
Take the road more travelled
Say yes, but think no
Whatever you want
Seth Godin
It's time to make a stand, plant your flag and break free tohigh value, high margin, and joy to work with clients.
No more being lukewarm to many be red hot to your chosen, perfect few.