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Do you stand apart from your competitors?
Or are you "different" like every other practice?
"Leading firm"
How many of these claims do you make?
(Google found results, June 2022)
Accountants followed by:
high technical standards..................8,010mwe are different.................................6,450munique approach................................5,170mtraditional values.................................629mleading firm...........................................610mfor SMEs.................................................199mpassionate about...................................134mtailored service......................................134mexpert advice..........................................107m
Differentiation in practice
In-depth research and review of how some of the UK's largest firms differentiate and position themselves
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without a clear, easy to demonstrate, competitive advantage.....
you're destined to work with...
ask yourself
If you swap the logo on most accountants websites with a competitor's, would anyone notice?
You don't know what makes you irresistible to your perfect clients.
You deliver the service, you don't experience it.
You can't read the label from inside the bottle.
so, how can you attract the angels, repel the demons and become the only logical choice for your perfect clients?
“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
Marcus Tullius Cicero
position your practice around your perfect clients' problems, emotions and aspirations
they'll only listen to you when they feel you understand them
What we do
Help you to see yourself as others, your perfect clients see you
Dig deep to unearth your stardust
Make you incomparable, indispensable and irreplaceable
Identify your perfect client DNA
Ask annoying questionsWhat we don't
Skin deep
Take the road more travelled
Say yes, but think no
Whatever you want
The reason they want you to fit in is that once you do, they can ignore you.
Seth Godin
Calling the courageous
It's time to make a stand, plant your flag and break free tohigh value, high margin, joy to work with clients.
No more being lukewarm to many be red hot to your chosen, perfect few.