01509 801 444


01509 801 444

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

"The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere."

Robert Louis Stevenson

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.

Ray Goforth

"Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down."

Charles F. Kettering

"I do not know what I may appear to the world; but to myself, I seem to have been only like a boy playing on the seashore, and diverting myself now and then in finding a smoother pebble or prettier shell than ordinary, while the great ocean of truth lay all undiscovered before me."

Isaac Newton

When apples fall down. 1756

"I do not know what I may appear to the world; but to myself, I seem to have been only like a boy playing on the seashore, and diverting myself now and then in finding a smoother pebble or prettier shell than ordinary, while the great ocean of truth lay all undiscovered before me."

Isaac Newton

When apples fall down. 1756

"I do not know what I may appear to the world; but to myself, I seem to have been only like a boy playing on the seashore, and diverting myself now and then in finding a smoother pebble or prettier shell than ordinary, while the great ocean of truth lay all undiscovered before me."

Isaac Newton

When apples fall down. 1756

Our Results in Numbers

increase in profits of our customers

35%

higher customer satisfaction across all areas

23%

of clients found new sales markets

92%

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our results

We are a young company yet, but we expand our reach continuously and grow at a steady pace.

2014

We celebrate our 50th customer

2015

Launching 5 new products for business goals

2016

New Company of the Year nominee

2017

New office in Europe

Our Results in Numbers

increase in profits of our customers

35%

higher customer satisfaction across all areas

23%

of clients found new sales markets

92%

Interview

Read about our outstanding company leader

1. Please tell us shortly about yourself.

Hi, I am Anthony Robertson. I have gained a bachelor’s degree in business-related fields in 1999. I started my career at this company as a novice but over the years of successful practice, I've gradually climbed up the career ladder. Now I am a Managing Director with nearly 20 years of experience and numerous industry awards.

2. What are your hobbies?

When I am not at work, I enjoy spending time with my family. I am lucky to have a beautiful wife and two wonderful children, Jennifer and Michael. I love family dinners, various outings, and sports activities but I also have one favorite hobby. Despite the fact that it is not quite a men’s one, I am passionate about cooking. The cooking process takes my daily stress away and inspires me to create new tastes and recipes and share them with others. Every weekend I pamper my family with something special.

Interview

Read about our outstanding company leader

1. Please tell us shortly about yourself.

Hi, I am Anthony Robertson. I have gained a bachelor’s degree in business-related fields in 1999. I started my career at this company as a novice but over the years of successful practice, I've gradually climbed up the career ladder. Now I am a Managing Director with nearly 20 years of experience and numerous industry awards.

2. What are your hobbies?

When I am not at work, I enjoy spending time with my family. I am lucky to have a beautiful wife and two wonderful children, Jennifer and Michael. I love family dinners, various outings, and sports activities but I also have one favorite hobby. Despite the fact that it is not quite a men’s one, I am passionate about cooking. The cooking process takes my daily stress away and inspires me to create new tastes and recipes and share them with others. Every weekend I pamper my family with something special.

Interview

Read about our outstanding company leader

1. Please tell us shortly about yourself.

Hi, I am Anthony Robertson. I have gained a bachelor’s degree in business-related fields in 1999. I started my career at this company as a novice but over the years of successful practice, I've gradually climbed up the career ladder. Now I am a Managing Director with nearly 20 years of experience and numerous industry awards.

2. What are your hobbies?

When I am not at work, I enjoy spending time with my family. I am lucky to have a beautiful wife and two wonderful children, Jennifer and Michael. I love family dinners, various outings, and sports activities but I also have one favorite hobby. Despite the fact that it is not quite a men’s one, I am passionate about cooking. The cooking process takes my daily stress away and inspires me to create new tastes and recipes and share them with others. Every weekend I pamper my family with something special.

How to stand out in a crowded market 


when all firms look and sound the same, it doesn't matter how good you are


Do you stand apart from your competitors?
Or are you "different" like every other practice?

"Leading firm"
"Quality service"
"Technical expertise"
"Award winning"
"Passionate about"
"Client focused"
"Tailored service"

How many of these claims do you make?

(Google found results, June 2022)

Accountants followed by:
high technical standards..................8,010mwe are different.................................6,450munique approach................................5,170mtraditional values.................................629mleading firm...........................................610mfor SMEs.................................................199mpassionate about...................................134mtailored service......................................134mexpert advice..........................................107m

Differentiation in practice

In-depth research and review of how some of the UK's largest firms differentiate and position themselves

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without a clear, easy to demonstrate, competitive advantage.....

you're destined to work with...

....the good

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highly profitable, joy to work with  

the bad

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onerous, high maintenance

the ugly

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soul sapping, loss-making

ask yourself

If you swap the logo on most accountants websites with a competitor's, would anyone notice?

Positioning for accountants

You don't know what makes you irresistible to your perfect clients.
You deliver the service, you don't experience it.
You can't read the label from inside the bottle.

so, how can you attract the angels, repel the demons and become the only logical choice for your perfect clients?

“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”

Marcus Tullius Cicero



position your practice around your perfect clients' problems, emotions and aspirations
they'll only listen to you when they feel you understand them


  • What we do

    Help you to see yourself as others, your perfect clients see you 
    Dig deep to unearth your stardust
    Make you incomparable, indispensable and irreplaceable
    Identify your perfect client DNA
    Ask annoying questions

  • What we don't

    Skin deep
    Take the road more travelled
    Say yes, but think no
    Whatever you want


The reason they want you to fit in is that once you do, they can ignore you. 

Seth Godin

Calling the courageous


It's time to make a stand, plant your flag and break free tohigh value, high margin, joy to work with clients.
No more being lukewarm to many be red hot to your chosen, perfect few.

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Download your free report:

Differentiation in Practice

Get a detailed breakdown of how some of the UK's largest accountancy firms differentiate themselves.

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