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01509 801 444

How to stand out in a crowded market 


when all firms look and sound the same, it doesn't matter how good you are


Do you stand apart from your competitors?
Or are you "different" like every other practice?

"Leading firm"
"Quality service"
"Technical expertise"
"Award winning"
"Passionate about"
"Client focused"
"Tailored service"

How many of these claims do you make?

(Google found results, June 2022)

Accountants followed by:
high technical standards..................8,010mwe are different.................................6,450munique approach................................5,170mtraditional values.................................629mleading firm...........................................610mfor SMEs.................................................199mpassionate about...................................134mtailored service......................................134mexpert advice..........................................107m

Differentiation in practice

In-depth research and review of how some of the UK's largest firms differentiate and position themselves

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without a clear, easy to demonstrate, competitive advantage.....

you're destined to work with...

....the good

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highly profitable, joy to work with  

the bad

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onerous, high maintenance

the ugly

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soul sapping, loss-making

ask yourself

If you swap the logo on most accountants websites with a competitor's, would anyone notice?

Positioning for accountants

You don't know what makes you irresistible to your perfect clients.
You deliver the service, you don't experience it.
You can't read the label from inside the bottle.

so, how can you attract the angels, repel the demons and become the only logical choice for your perfect clients?

“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”

Marcus Tullius Cicero



position your practice around your perfect clients' problems, emotions and aspirations
they'll only listen to you when they feel you understand them


  • What we do

    Help you to see yourself as others, your perfect clients see you 
    Dig deep to unearth your stardust
    Make you incomparable, indispensable and irreplaceable
    Identify your perfect client DNA
    Ask annoying questions

  • What we don't

    Skin deep
    Take the road more travelled
    Say yes, but think no
    Whatever you want


The reason they want you to fit in is that once you do, they can ignore you. 

Seth Godin

Calling the courageous


It's time to make a stand, plant your flag and break free tohigh value, high margin, joy to work with clients.
No more being lukewarm to many be red hot to your chosen, perfect few.

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Download your free report:

Differentiation in Practice

Get a detailed breakdown of how some of the UK's largest accountancy firms differentiate themselves.

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