Websites for accountants

Joy to work with, Heaven sent clients

High margin, High fee, Respectful clients

And repel the bad fits

The soul-sapping, frown-making,money-losing...
...you get the picture

Obviously

Your website should be all about your firm.
Anyone considering working with you wants to know all about you.
Right?
So the only question now, is what should we tell them about us.

Typical accountants website

Peeling back the onion

Well the first thing they'll want to know is what we do.

Typical accountants website

It would be nice if you and your colleagues love your website. But that's not really the aim.
Your opinion, whilst interesting, is irrelevant.
You're not trying to attract accountants, you're trying to attract your perfect clients!
So how can anyone create your website until they understand your perfect clients, inside out?
But that takes time and hard work.
Work to understand you and your values.Understand the people that 'get you' and those that don't.
Understand their struggles, the problems you help them solve, and their secret language.

7 Goals Accountants & Freedom Fighters for small business owners

Tom had already built and sold a successful practice. So when he created 7 Goals it was always going to run on his terms.

Tom only works with clients he likes.

Patrick spent hours listening to Tom's vision to understand his worldview and the people he wanted to help.
Eventually, they talked about the website. The end result backed up Tom's story and his beliefs:
"I had a very clear idea about what I wanted that website to look like. We ended up with something completely different."
"The feedback I've had is that it really reflects their (Tom's perfect clients') pain."

Shame on you lazy website designers

Tech firm, Hubspot has graded over 1m websites.
Only 3.8% of websites have an overall score of 90% plus.
Last year we graded the websites of the 20th to the 100th largest UK accountancy firms.
They achieved an average score of 68%.