SEO for Accountants
Don't be the best-kept secret
Get found - Get the business
Great website, but no enquiries?
When we started working with accountants and professional service firms in the late 90s, new business was simple.
If you wanted more clients, you took a bigger ad in Yellow Pages. Oh, life was so easy.
Then along came the internet!
Now you've built a fabulous website (if not click here, we'll do it for you) but it's not getting you enquiries!
Let's fix that
Search Engine Optimisation (SEO) for accountants
The key to standing out in the crowded online marketplace
Transform your business by driving traffic to your website, increasing visibility, and ultimately boosting your bottom line.
But what exactly is SEO, what does it involve, and how can it benefit your accountancy firm?
The accountants SEO new business journey
1) Click - The Journey Begins
One of next year's best clients finds your website by making the all-important, first click.
Client Thought ProcessSub-conscious
They instinctively click your link because your title and description connect to the thoughts in their mind when they typed their search enquiry.2) You catch their attention
You catch their attention with headlines, images and opening copy, ALL about them.
Client Thought Process
Still unconscious, their eyes instinctively scan down, drawn to the content that relates to their self-interest.3) They read on...
...captivated to find their challenges or problems explained better than they could themselves.
They find proof (your clients' words, not your baseless claims) of your firm's success in helping people, just like themselves, solve similar problems / overcome similar challenges.
Client Thought Process
To break the tension created by the state of immersion they find themselves in, they take action by clicking on your well placed and measured Call To Actions.4) Your email pings or phone rings
They start the relationship by downloading your report / guide / cheatsheet in exchange for their email address. Or better still, complete the Contact Us form.
Client Thought Process
'Looks like they can help us. I want to find out how.'5) Money arrives in your bank account
The meeting is made, an agreement follows and your relationship moves to the next level.
Client Thought Process'I like these people and think we can work well together. They've helped others in our situation achieve the result we're looking for. So let's go for it.
The accountants SEO new business journey
1) Click - The Journey Begins
One of next year's best clients finds your website by making the all-important, first click.
Client Thought ProcessSub-conscious
They instinctively click your link because your title and description connect to the thoughts in their mind when they typed their search enquiry.2) You catch their attention
You catch their attention with headlines, images and opening copy, ALL about them.
Client Thought Process
Still unconscious, their eyes instinctively scan down, drawn to the content that relates to their self-interest.3) They read on...
...captivated to find their challenges or problems explained better than they could themselves.
They find proof (your clients' words, not your baseless claims) of your firm's success in helping people, just like themselves, solve similar problems / overcome similar challenges.
Client Thought Process
To break the tension created by the state of immersion they find themselves in, they take action by clicking on your well placed and measured Call To Actions.4) Your email pings or phone rings
They start the relationship by downloading your report / guide / cheatsheet in exchange for their email address. Or better still, complete the Contact Us form.
Client Thought Process
'Looks like they can help us. I want to find out how.'5) Money arrives in your bank account
The meeting is made, an agreement follows and your relationship moves to the next level.
Client Thought Process'I like these people and think we can work well together. They've helped others in our situation achieve the result we're looking for. So let's go for it.
What is SEO?
Search Engine Optimisation (SEO) is all about enhancing a website to improve its visibility in search engine results pages (SERPs).
When potential customers search for services related to your business, you want your website to appear at the top of these results.
SEO involves a variety of strategies and techniques aimed to get you there.
The fundamental objective of SEO is to increase organic (non-paid) traffic to your website. By optimising your site for search engines like Google, Bing, and Yahoo, you improve the chances of attracting more visitors who are actively seeking what you offer.
What Does SEO Involve?
SEO is a multifaceted discipline that involves several key components. Here's an overview of the primary elements:
An increasing number of your website visitors will find you on their mobiles.
Keyword Research
Keyword research is the foundation of SEO. It involves identifying the words and phrases that potential customers use when searching for products or services similar to yours. By understanding these keywords, we can optimise your website's content to match these search queries, making it more likely that your site will appear in relevant searches.
On-Page SEO
On-page SEO refers to the optimisation of individual web pages to rank higher and earn more relevant traffic. This includes optimising content, HTML code, and site architecture. Key on-page elements include:
• Title Tags: Crafting compelling and keyword-rich titles.• Meta Descriptions: Writing descriptive and enticing meta descriptions.• Header Tags: Using H1, H2, H3 tags appropriately.• URL Structure: Creating SEO-friendly URLs.• Content: Ensuring high-quality, relevant, and keyword-optimised content.• Internal Linking: Establishing a logical and effective internal linking strategy.
Off-Page SEOOff-page SEO focuses on activities outside your website that impact your rankings. The most prominent aspect of off-page SEO is link building, which involves acquiring high-quality backlinks from other reputable websites. These backlinks act as votes of confidence, signalling to search engines that your site is authoritative and trustworthy.
Technical SEOTechnical SEO involves optimising the infrastructure of your website to make it easy for search engines to crawl and index your site. This includes:• Site Speed: Ensuring fast loading times.• Mobile-Friendliness: Making your site responsive and mobile-friendly.• Sitemap: Creating and submitting XML sitemaps.• Robots.txt: Managing the robots.txt file to guide search engine crawlers.• Structured Data: Implementing schema markup to enhance search results.
Content Creation and MarketingContent is king in the world of SEO. Creating high-quality, engaging, and informative content that resonates with your audience is vital. This includes blog posts, articles, infographics, videos, and more. At Perfect Client, we develop a content strategy tailored to your business, ensuring that your content not only attracts but also retains your audience.
Local SEOFor businesses that operate on a local level, local SEO is essential. This involves optimising your online presence to attract more business from relevant local searches. Local SEO strategies include optimising your Google My Business profile, generating positive customer reviews, and ensuring your business's name, address, and phone number (NAP) are consistent across the web.
Discover the Power of SEO
We understand the intricacies of SEO and how to leverage it to transform your firm. Our comprehensive SEO services are designed to boost your online visibility, attract high-quality traffic, and drive business growth.
Whether you're a small local firm or a large enterprise, our tailored SEO strategies will help you achieve your growth goals.
Get in touch now to grow your traffic and attract new clients.