insights and observations

Values

How differentiating YOUR accountancy firm attracts better clients 

When firms all look alike, clients differentiate by cost and the lowest fee usually wins.

Attention / Website / Communications

Why no one reads YOUR website

If you can't get a potential client's attention, you'll never get their business. 

Differentiation / Values

Do YOUR firm's values really matter?

Is a declaration of a firm's values a passing marketing fad, or key to success?

New Business / Values

Why you must say No to proposals

The subtle and subconscious ways proposals damage you and your client relationships.