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New Business / Websites /
Why it's so difficult to find a good accountant
Join Rebecca as she struggles to find an accountant and adviser to help her solve a problem that's threatening her business.
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New Business / Websites /
Accountancy website lessons from Xero and QuickBooks
Why do the tech firms take such a radically different approach to targeting business owners?
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New Business / Values
Why you must say No to proposals
The subtle and subconscious ways proposals damage you and your client relationships.
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Values
How differentiating YOUR accountancy firm attracts better clients
When firms all look alike, clients differentiate by cost and the lowest fee usually wins.
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Differentiation / Values
Do YOUR firm's values really matter?
Is a declaration of a firm's values a passing marketing fad, or key to success?
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Attention / Website / Communications
Why no one reads YOUR website
If you can't get a potential client's attention, you'll never get their business.