What makes TESTIMONIALS so Powerful?
How emotional clientstories convince
Cut through their doubts with testimonials
How Testimonial (Proof of Gain works)
Proof Of Gain takes the spotlight off your firm, literally in video interviews, to build an unbeatable level of trust.
How? ● Because videos show real people without a vested interest in selling to you
● Their voices and body language express contagious, enthusiastic emotion.
● They strip away uncertainty, proving you deliver.
● They demonstrate the deeper difference you can make to clients’ lives and businesses.
You might be saying 'But I've already got testimonials'
But Are Your Testimonials Truly Effective?
Take a closer look at your testimonials and ask yourself:
● Do they resonate with your ideal client on an emotional level?
● Do they acknowledge and address the specific pain points and fears that keep your perfect client up at night?
● Or are they simply a generic endorsement, lacking depth and authenticity?
If your testimonials look like this - think again:
"'X worked with us on our year-end and provided a good service'"
"'X worked with us and did the work with minimum fuss and to a high standard'"
What they are really saying is they did the work on time and didn't ******* up
Your Perfect Client are looking for someone who understand them
● you want them to recognise themselves in the testimonial
● you want them nodding their heads- saying they describe my problem better than me
What do testimonials look like when done well?
EXAMPLES
The Power of Emotion
Advoco Accountants wanted to attract more clients from the construction and related trade sectors.
Their client, Ed, explains the major challenge he faced, 'getting off the tools', and how it made him feel.
Ed explains how the firm helped him solve the problem and the difference it has made to his business and life.
How Proof of Gain can help you
Perfect Clients want perfect accountants - demonstrate that you are the nugget they have been searching for
No need for brag and boast - let your perfect clients do the heavy lifting.
Become the only and obvious choice.
Who else will they find that proves the claims made?
Charge higher fees.
We’re all happy to pay a premium when doubt and uncertainty are reduced.
Improve the quality and conversion rate of new business enquires.
Initial conversations are warmer and smoother. Prospects approach you with a level of trust that usually only comes from referrals.
Shorten the time from initial conversation, to instructing you to act.
All the reassurance potential clients look for in your conversations disappears, you’ve already shown proof of the results you deliver.
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